Ukraine is successful when Ukrainians work together!

UN Development Programme in Ukraine with financial support from governments of Poland and Japan, is to hold a business event, East Expo 2017, involving the leading small and medium enterprises from Donetsk and Luhansk oblasts. This two-day event will take place in Kyiv, on 12-13 September, at the premises of the Ukrainian Chamber of Commerce and Industry (33 Velyka Zhytomyrska Street). East Expo 2017’s partners are Donetsk and Luhansk Regional State Administrations, the Ukrainian Chamber of Commerce and Industry, the Chamber of Commerce and Industry of Donetsk Oblast, and the Luhansk Regional Development Agency.

East Expo 2017 will feature a range of activities geared for business owners from all over Ukraine, as well as representatives of business support agencies, international organizations, foreign embassies, state authorities and Kyiv residents and visitors. The event aims to develop entrepreneurship in the Donbas through presenting regional producers’ goods and services to the general public. Business owners and managers from various industries will gather in Kyiv to expand and strengthen their business connections with Donbas and other regions of Ukraine.

East Expo 2017’s central event will be a business exposition combined with business networking and negotiating opportunities. Entrepreneurs and regular visitors will also be able to participate in high-level business training seminars. At the expo’s panel discussions, presentations and event features, visitors will learn about business success stories and innovative technologies. They will also be able to explore the range of products Donbas manufactures can bring to the market.

At East Expo 2017 you will explore a new Donbas – a rapidly developing region that generates opportunities for mutually beneficial business cooperation.

Мaster Class

DAY 1. TUESDAY, 12 September 2017, B2B

Active Sales for SMEs

12 september, 11:00 - 13:00, І floor – Master Class

Oleksandr Bakka

BSK lecturer, business coach, consultant, content leader of "Leadership in Sales" program. An expert in building a sales system, team and product promotion
  • What is the process of sales and which compulsory elements it is composed of.
  • Why do people buy and why they do not buy from you?
  • Stages of the decision-making process by the client on the purchase of goods (services).
  • Factors and techniques that affect sales.
  • Sales channels and their role.
  • Concept В2С and В2В.
  • Sales cycle.
  • Price vs. Value - what exactly to fight for and why.
  • How to choose partners in the sales process.
  • How to calculate optimal stocks (at your own and at the customer's disposal)?
  • The sequence of actions of the professional seller


Import-Export Strategy and access to EU markets

12 september, 13:30 - 14:30, ІІ floor – Business Discussion Section

Oleg Miroshnychenko

Trainer / consultant on export issues to international markets. Advises companies on exports, including EU markets. Author of the book for Ukrainian exporters "Access to European Union Markets".
Personal business consultation for SMEs
  • Exports to developed markets: system-building relationships, algorithms, strategies.
  • Online presence in export and export business: website, blogs, social networking.
  • Electronic resources for exporters: information search on product requirements, export to the EU, obtaining trade and market statistics, export-related legislation.
  • Electronic resources for exporters: standards, resources and tools for technical regulation and regulation of food products in the EU.


Master Class: 11 friends of project management

12 september, 16:15 – 19:15, І floor – Master Class

Alexey Koshelev

General Director of the Business Technology Center "Pro Business Center". Marketer, business analyst. Has an International Project Management Association (IPMA) certificate. Realized and launched a number of independent projects and startups. Practicing business trainer, scrum-master, certified NLP-practitioner. In business - 20 years. In the marketing field - 15 years. Business education - 8 years.
  • Creation of the idea: the concept and design of the project, interested parties.
  • Strategic and marketing analysis, market analysis and competitors.
  • SWOT analysis and strategy development.
  • Business plan development. Team and resource management.
  • Project management system: monitoring, control, risk management.

Export to developed markets: systematic approach to relationship, algorithm and strategies

ІІ floor - Coliseum

Oleg Miroshnychenko

Trainer / consultant on export issues to international markets. Advises companies on exports, including EU markets. Author of the book for Ukrainian exporters "Access to European Union Markets".

Day 2. Thursday, 13 September 2017, B2B + Market Fair


Import-Export Strategy and access to EU markets

13 september, 11:00 - 12:00, ІІ floor – Business Discussion Section

Oleg Miroshnychenko

Trainer / consultant on export issues to international markets. Advises companies on exports, including EU markets. Author of the book for Ukrainian exporters "Access to European Union Markets". Personal business consultation for SMEs

  • Exports to developed markets: system-building relationships, algorithms, strategies.
  • Online presence in export and export business: website, blogs, social networking.
  • Electronic resources for exporters: information search on product requirements, export to the EU, obtaining trade and market statistics, export-related legislation.
  • Electronic resources for exporters: standards, resources and tools for technical regulation and regulation of food products in the EU.


Маrketing 3.0

13 september, 14:00 - 15:45, І floor – Master Class Section

Alexey Koshelev

General Director of the Business Technology Center "Pro Business Center". Marketer, business analyst. Has an International Project Management Association (IPMA) certificate. Realized and launched a number of independent projects and startups. Practicing business trainer, skram-master, certified NLP-practitioner. In business - 20 years. In the marketing field - 15 years. Business education - 8 years.
  • Marketing Trends: gameplay, virtual reality, chat boats.
  • Practical marketing tools: case studies in the field of services, trade and restaurant business.
  • Full-cycle marketing: strategy, tactics and communication.
  • Overview of marketing tools.

Speakers


MEDIA PARTNERS

PARTNERS